Julia Carter, founder of Craft Travel, noted that 80% of family trips are now influenced by Gen Z, contrasting with previous trends where they played a passive role.
'Before 2019, Gen Zers were more seen rather than heard, but after the COVID-19 lockdowns, families became more accustomed to them weighing in on vacation details,' Carter explained.
Diana Hechler of D. Tours Travel highlighted the rise of multi-generational trips, indicating that kids are now integral to planning family vacations.
'Families spent extended amounts of time together during the pandemic, which has empowered Gen Z to take the lead in vacation planning,' noted Carter.
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