Sonos once considered developing a mini speaker designed to magnetically attach to the back of Apple's iPhones, reminiscent of JBL's 2016 Soundboost speaker. However, the project faced significant technical challenges, specifically with audio transmission, as Apple's MagSafe technology lacks audio passthrough capabilities. This decision to scrap the idea came after recognizing both the technical limitations and the questionable market appeal towards Gen Z customers. The company initially envisioned creating a compact device showcasing advanced sound technology, but feasibility concerns led to its cancellation.
Ultimately, the company scrapped the idea of a magnetically attached speaker aimed at Gen Z due to technical issues and doubts about market viability.
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