Sonos is experiencing a significant shift as it replaces key leadership, including CEO Patrick Spence, to address the failures surrounding its new app launch and to restore its reputation.
The departure of chief product officer Maxime Bouvat-Merlin further signals that Sonos is taking accountability for its flawed go-to-market strategy regarding its mobile app, which was deeply flawed and rushed.
Deirdre Findlay, who oversaw marketing and customer experience, is also stepping down, underscoring the urgency with which Sonos is approaching the fallout from the app issues.
Former CEO Spence acknowledged that the company should have treated the new software's launch cautiously, ideally offering it as a beta while retaining a stable version.
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