Snap launches a new way to reward AR creators, rolls out student pricing for Spectacles | TechCrunch
Briefly

Snap has launched a new "Challenge Tags" program aimed at AR developers, where participants can compete for cash prizes by creating Lenses. The first challenge, themed around humor, runs until January 31, with prizes totaling $5,000 for the top three submissions. Additionally, Snap has introduced educational pricing and discounts for students and faculty for their Spectacles, available worldwide where the product is sold. This shows Snap's commitment to fostering AR development and making its technology more accessible as it continues to lead in the AR space.
Snap is launching "Challenge Tags," a rewards program for AR developers to win cash prizes for lens submissions, signaling their commitment to advancing AR.
The first Challenge Tag focuses on humor, with cash prizes offered for originality and technical excellence, and new challenges will be announced monthly.
Snap introduces educational pricing for Spectacles, allowing students and educators to access this AR technology at a reduced subscription fee, broadening access and innovation.
With the new partnership with Lenslist, AR developers can now participate globally, reinforcing Snap's leadership and investment in the AR development space.
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