Sixth Street's $130 million investment in atVenu will enhance its ability to manage food and merchandise sales at live events, facilitating significant growth opportunities.
'Running live events isn't easy... there are also several different stakeholders who take part,' said Ben Brannen, highlighting the complexities at play in managing such operations.
'Customers who use atVenu typically see their revenue increase by 20%,' indicating the software's effectiveness in maximizing sales for event organizers,
'We are not an ecommerce company. We are about facilitating purchases at live events,' emphasized Brannen, clarifying atVenu's specific market focus.
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