Olivia Chen, co-founder of Twrl Milk Tea, expressed gratitude for the discourse on cultural appropriation sparked by Simu Liu's critique of a competing boba brand's pitch.
Simu Liu articulated strong concerns about cultural appropriation in the boba market, asserting that transforming a distinctly Asian product into a different version erases its heritage.
The social media backlash against the Canadian boba company highlighted a broader discomfort with cultural misrepresentation and prompted Olivia to advocate for Asian representation in the product space.
Olivia emphasized the impact of representation in the food industry, recalling a lack of brands that resonated with her identity growing up in the U.S.
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