Simu Liu, during his appearance on CBC's 'Dragon's Den', confronted Bobba's owners about cultural appropriation, emphasizing the importance of cultural significance in food.
Cultural appropriation is defined as a dominant culture profiting from elements of a marginalized culture without attribution, leading to devaluation of the originating culture.
Liu's critique of Bobba wasn't about business competition but rather about preserving the identity and cultural context of traditional Asian beverages like boba.
Bobba's creation of a 'healthier' version of boba tea sparked debate on whether such innovations erode the traditional significance of the original drink.
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