Yeezy.com, associated with rapper Ye (formerly Kanye West), was shut down by Shopify after it began selling a T-shirt featuring a black swastika. The site had been promoted in an ad aired during the Super Bowl, but after the broadcast, it quickly shifted to selling hate-symbol merchandise. Shopify stated that the site violated terms of service related to authentic commerce practices and guidelines against promoting violence or hate. Experts noted that while the commercial itself raised no immediate concerns, the subsequent website modifications led to Shopify's decision to terminate the store.
E-commerce platform Shopify removed Ye's Yeezy clothing website after it began selling hate-symbol merchandise, including a T-shirt featuring a black swastika.
Shopify stated that Yeezy.com violated their terms of service by engaging in practices that did not reflect authentic commerce.
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