Shopify closed the Yeezy store run by Ye after it listed a $20 shirt featuring a swastika for sale. The item, part of a controversial advertisement aired during the Super Bowl, drew attention due to its offensive nature and association with hate symbols. Shopify stated that its decision stemmed from a breach of authentic commerce practices rather than just item listing. Ye has a history of antisemitic rhetoric on social media, posing challenges for his brand's reputation, especially following Shopify's recent policy changes regarding content restrictions.
On Tuesday, Shopify shut down the Yeezy store operated by Ye after it listed shirts featuring swastikas for sale, in violation of its policies.
Shopify clarified that the removal of the Yeezy store was due to a violation of commerce practices, not merely the listing of a swastika shirt.
Ye's recent postings of antisemitic content on social media platforms, leading to prior bans, further complicate the narrative around the Yeezy brand.
Shopify had previously adjusted its rules, including removing explicit bans on hateful content, indicating a complex transition in its policy enforcement.
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