New Balance, known for its high-quality sneakers, notably the 990s and Made in U.S.A. models, rarely holds sales. However, due to a decline in sneakerhead culture and demand, retail partners like SSENSE and Champs are offering significant discounts this Presidents' Day weekend. These deals reflect the company's inability to control its partners while emphasizing New Balance’s reputation for longevity over fleeting market trends. The article encourages consumers to invest in quality shoes and explore current sales for classic models at reduced prices, suggesting bulk purchases while available.
The sneakerhead business isn't churning like it was, prompting retailers to offload New Balance products during sales, especially this Presidents' Day.
New Balance emphasizes quality over sales; their core line, particularly the 990s, remains high in demand and isn't discounted.
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