After nearly five years of absence due to a ban, Chinese fast-fashion retailer Shein has relaunched in India via a partnership with Reliance Retail. The new Shein India App, developed by Mukesh Ambani's Reliance, gives Reliance total ownership and control over operations and customer data. The partnership aligns with government regulations mandating local data storage and oversight measures to ensure security. This arrangement is notable in the context of India's broader ban on Chinese apps and aims at boosting local textile manufacturing while fostering a controlled entry for Shein in the Indian market.
Chinese fast-fashion retailer Shein has relaunched in India through a partnership with Reliance Retail, nearly five years after it was banned amid diplomatic tensions between New Delhi and Beijing.
Under the partnership structure disclosed recently by India's commerce ministry, Shein will operate purely as a technology partner, with Reliance maintaining full ownership of the platform through its subsidiary.
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