I was invited to a fashion show in Milan just before Covid and I was just blown away. I was like, Wow, they're really pushing the envelope on this fashion in the winter space. I became one of their brand ambassadors, and as I started my brand, they were just like, Hey, look, maybe there's something we could do together. It has evolved from just being an ambassador for the brand to being a true collaborative partner in a way.
We’re really throwing some fuel on the fire and making incredible boards that I just think look so cool. They really speak to what we're about at Whitespace as well, which is about function-meets-fashion. It's about creating high-end, performance-forward snowboards that also excel in style.
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