NPR is launching a month-long experiment to connect audiences with local news headlines from Member stations, exploring digital engagement opportunities and audience interest.
Thirteen NPR Member stations are involved, and users in these areas will see tailored local headlines on the NPR.org homepage, enhancing user experience.
At the end of the experiment, NPR will evaluate viewer feedback to assess the success of the local-headlines feature and inform future decisions.
NPR Digital Services provided in-depth insights into the experiment's framework, demonstrating a commitment to adaptively improving the connection between NPR and its audience.
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