The luxury brand knows the wealthy market well; it's responding by offering more customized vehicles through a new 'Private Office' in the U.S. to cater to high-end clients.
'They may want the exterior of their Rolls-Royce to match the color of their dog's eyes,' said CEO Chris Brownridge, illustrating the extremes of customizations available.
The new showroom, located in the Meatpacking District, focuses on luxurious designs and materials, resembling a high-end lounge rather than a traditional showroom.
The showroom is part of Rolls-Royce's strategy to enhance customization, allowing clients to create one-of-a-kind vehicles, some costing up to $1 million after customizations.
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