Sporting broadcasts dominated viewership in 2024, with the five Six Nations fixtures and the UEFA Euro 2024 Final leading among the most-watched programmes. This showcases the enduring popularity of sports content in Ireland, captivating audiences and reflecting national interests as significant sports events continued to engage viewers at record levels throughout the year.
RTÉ saw its highest share of TV viewing in 11 years in 2024, indicating a successful year for the broadcaster. With audiences increasingly tuning in to a diverse array of content, the results underscore the effectiveness of RTÉ's strategy to provide compelling current affairs, entertainment, and sporting events that resonate with viewers across the country.
Steve Carson, Director of Video at RTÉ, expressed satisfaction with the engagement levels, stating, 'RTÉ constantly strives to provide audiences with a unique and compelling mix of content that they deserve from their public service media organisation.' This commitment to quality programming appears to be fostering a positive relationship between RTÉ and its audience.
The RTÉ Player achieved a record-breaking 142 million streams in 2024, marking a significant increase in on-demand viewership. Carson highlighted the investment in user experience and content variety which contributed to this milestone, underscoring how digital platforms are enhancing audience reach and engagement with Irish and international programs.
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