Crijn Janssen, CEO of Effectus Capital BV, remarks, "Blooming Good had been on our radar for some time and once we started talking to each other, we were immediately impressed. The sustainable character, combined with the strong growth figures and ambitious plans, convinced us to invest in the company." This reveals their confidence in Blooming Good’s commitment to sustainability and impressive performance.
Sander Schimmelpenninck, investor at Effectus Capital, stated, "With our investment in Blooming Good, we are investing in a sustainable and innovative online supplier of artificial flowers that will turn the European market for artificial flowers upside down. Quality, sustainability, and convenience come together in one click." This signifies a transformative vision for the sector.
Blooming Good aims to quadruple its turnover next year after a successful 2024 where it witnessed a ten-fold growth. This ambition reflects their aggressive strategy for growth in the competitive market of artificial flowers.
With this investment, we are not only raising the capital needed to realize our growth ambitions in Europe and strengthen our market position in the Netherlands, but also a wealth of knowledge and an extensive network. We want to attract more valuable partners who will help Blooming Good grow further." This highlights the strategic importance of partnerships alongside financial growth.
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