Roblox is offering users a 25% increase in Robux for purchases made through the web or gift cards, circumventing Apple’s and Google’s in-app fees.
Roblox's spokesperson stated, 'We are providing up to +25% more Robux for any customer that purchases Robux through the web, computer, or with gift cards.' This initiative reflects a commitment to adding value for users.
Epic Games' CEO Tim Sweeney praised Roblox's decision, saying, 'Awesome to see Roblox finally fighting the Apple tax. I hope that... apps can send users to web-based payments and pass on the savings like this.'
The shift by Roblox is seen as a strategic pivot amid growing scrutiny of app store fees worldwide, with companies like Epic advocating for greater payment flexibility.
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