Rev. Al Sharpton led a rally at an East Harlem Costco, showcasing support for the company amid President Trump's recent executive order targeting diversity, equity, and inclusion (DEI) initiatives. Sharpton's National Action Network gathered nearly 100 attendees to express solidarity with Costco, which has resisted calls to diminish its DEI frameworks. The event came in the wake of Trump's push to eliminate DEI offices and initiatives deemed discriminatory. Activists emphasized the need to back companies committed to diversity and inclusion, highlighting the ongoing fiscal and social implications of such corporate choices.
We're supporting those who are not rolling back DEI. It's very important to be here.
Trump's order was an outright affront to the Black and brown communities.
We gotta support companies that really are there for us, that really are for inclusion.
I was looking for a President Trump punching bag at the big box store.
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