The Year in review study by Virgin Media O2 revealed an 8.1% rise in broadband usage and a 9% increase in mobile data consumption, marking record levels.
Commuting soared in 2024, with nearly half of Brits (48%) heading to the office five days a week, driven by corporate in-office mandates.
Gen Z workers saw the most significant rise in office trips this year, indicating a preference for in-person social interactions post-work, increasing by 12%.
Online gaming significantly drove broadband growth, notably with peak traffic coinciding with Call of Duty launches and major live sports events.
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