Real Madrid has begun changing references to their iconic home stadium from 'Santiago Bernabeu' to simply 'Bernabeu' as part of a marketing strategy.
Dropping 'Santiago' from the stadium's name is seen as a move to modernize and simplify branding, aiding in marketing efforts for events and merchandising.
While the change is not formal yet, all commercial dealings now refer to the stadium solely as 'Bernabeu', which aligns with how English speakers have addressed it.
For a formal name change to occur, Real Madrid would need to gain approval through a Shareholders' Assembly, making it a significant decision.
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