"The biggest barrier to motorsport participation is the cost," says CEO and co-founder David Cook. A typical three-day racing school, where most drivers get their start, can cost up to $7,000, making the sport inaccessible to most. On top of that, Cook argues, three days behind the wheel is hardly enough to assess talent. His co-founder Matt Fassnacht adds that the pay-to-play system limits access and dilutes the talent pool."
"Drivers have to buy their way in. Imagine if I told you you could play in the Super Bowl for $5 million, $10 million, or $20 million, depending on the position. That's kind of how motorsports works." He and Cook are determined to change this with Racing Prodigy.
"We want to create a model that gives talented, hard-working racers a sustainable career path," Cook says. "I don't want this to be about money," Fassnacht adds. "I want the best people to be there."
Cook describes the current business model as 'broken,' explaining the cost often exceeds the value for participants. 'If you don't have a certain name, how will you raise six or seven figures? That’s why we need to innovate.'
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