A spokesperson for Diageo stated, 'Like many businesses, we continue to face increased costs across our Irish operations. In an effort to offset these costs and to maintain a sustainable business in Ireland, we have advised our on-trade customers that there will be an increase to the list prices on our full draught product range.' This reflects the ongoing challenges that businesses face in maintaining operations amid rising costs.
Pat Crotty, CEO of the VFI, criticized Diageo's decision, remarking that publicans are 'being squeezed from every angle' and this price hike 'adds yet another layer of financial pressure.' He emphasized the urgency for 'meaningful supports' to help absorb these increases, particularly highlighting the struggles of small, community-based pubs in Ireland.
Crotty stated, 'This isn't just about the price of a pint. It's about the survival of pubs across Ireland. The reality is that small, community-based pubs are at breaking point. Without additional support, particularly in rural areas, many will simply not survive.' This underscores the broader implications of rising prices beyond just consumer costs.
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