The accidental link to Wicked Pictures on the packaging of Mattel's Wicked dolls has resulted in a significant traffic spike for the porn site, highlighting the potential fallout of marketing blunders.
Social media users quickly pointed out the packaging error, with one saying, "Hey @Mattel whoever is responsible for your marketing/packaging for the new official Wicked dolls have made a HUGE mistake! The wicked.com on your packaging takes you to a porn site!"
This mix-up highlights a larger trend in pop culture, where marketing mishaps can inadvertently boost traffic or interest in unexpected sectors, such as adult entertainment.
Wicked Pictures has seen viewership levels rise significantly, the highest since mid-2012, as a direct result of this marketing error by Mattel.
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