"The idea is if people disagree with the market price, they have the opportunity to capitalize by buying the side they think is priced too low," Polymarket CEO Shayne Coplan explained in a social media post.
"Don't trust the polls - trust the markets," some ads for the platform read.
Polymarket has poured at least $50,000 into a campaign including 45 advertisements, which promote the odds, according to data available in Facebook's ad library.
One advertisement - viewed more than 900,000 times on Facebook and Instagram since Oct. 28 - depicts Trump winning in the Polymarket odds, according to the Meta Ad Library.
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