Polestar Has a Bold Plan-Get Better at Selling Cars
Briefly

"The US is an important market for us," Kim Palmer, Polestar head of PR, tells WIRED. Suggesting the speccing of non-Chinese software and other materials, Palmer adds: "We are in advanced stages to adapt our future models to make sure they comply with the regulation in terms of hardware, software, and suppliers."
"It's an unusual conflict of interest to see the CEO of Tesla in any way involved with EV policy for the entire country," said Peter Wells, a business professor and director of the Centre for Automotive Industry Research at Cardiff University in Wales, UK. "There's an enormous potential [for Musk] to rewrite the rules to suit Tesla's best interests."
If this proves to be the case, it could prove mighty hard for Polestar to get dispensation. Perhaps that's why, in his presentation, Lohscheller stressed Polestar's pivot into France. A trademark dispute with Citroen - the company claimed the Polestar logo was too similar to its own - previously prevented Polestar from selling in the French market.
"Polestar is not on the list of companies which have been approved by France to have qualified for their ecological bonus," says Wells. "That's not to say they couldn't be on it in the future, but if they can't get qualified for that scheme, they've got an incentive problem."
Read at WIRED
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