The World Pog Federation is reviving the POG game with new physical sets and a strong digital presence after gaining significant traction in the ’90s.
POGs originally stemmed from a Hawaiian game involving milk caps in the 1920s, leading to a pop culture explosion when Alan Rypinski bought the trademark.
After the initial craze and quick decline of POGs in the ’90s, the brand is finding new life with collaborations and a broader strategy for revitalization.
Alan Rypinski transformed the POG game into a global phenomenon after acquiring its trademark, although its quick rise was followed by a sharp downturn.
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