Pink Friday in Los Gatos invites visitors to 'shop small'
Briefly

"Many are quiet-closing," she says, meaning they are silently closing up shop, unable to compete against large e-commerce platforms like Etsy and eBay or the megaliths like Amazon.
"I know shoppers are comparing prices on their phones when they come into my store, and I welcome it. We intentionally keep our prices low, and we offer a hard-to-beat selection and value. And we gift wrap."
"We are organizing the Los Gatos small businesses to participate and to donate a gift card for a collective gift basket that will be drawn on Small Business Saturday" on Nov. 30.
Read at The Mercury News
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