Shopping malls have encountered a difficult era in recent years, often considered a 'retail apocalypse.' In stark contrast, the 1990s were a period of prosperity for malls, known for their vibrant social spaces. As online shopping continues to dominate, leading to the closure of many stores, the future of brick-and-mortar retail remains uncertain. However, there is optimism that Gen Z, often referred to as 'big-time mallrats,' may help revive the mall culture, particularly high-end shopping centers, reminiscent of the joy experienced in the nostalgic '90s.
Shopping malls have faced significant challenges in recent years, often referred to as a 'retail apocalypse,' yet experiences from the '90s highlight their former glory.
While the advent of online shopping has led to the closure of numerous stores, there's hope that Gen Z's fondness for malls might spark a revival.
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