Starting November 18, all McCafe drinks across the U.S. will be delivered in festive cups adorned with cartoony Doodles characters, a brand associated with Pharrell Williams.
The collaboration between McDonald's and Doodles represents a fusion of digital collectibles and traditional consumer products, marked by the addition of codes for free Doodles digital packs with each drink.
Doodles has become a modern media brand, producing short films and merchandise, creating an amalgamation of NFT culture, animation, and commercial collaboration in partnership with established brands like McDonald's.
Alongside the collectible cups, a holiday song titled 'Good Mornin,' produced by Pharrell, will debut on streaming platforms, amplifying the campaign's festivities beyond just physical drinks.
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