PG&E has launched a new public relations campaign, 'Open Lines,' to discuss the company's notorious wildfire safety issues directly with customers in Northern California. After being held responsible for multiple devastating wildfires, PG&E filed for bankruptcy in 2019 but has not improved its reputation. The company continues to raise utility rates for consumers, making bills significantly higher than the national average. Additionally, their planned undergrounding of power lines is criticized for not being executed effectively, raising suspicions among residents about their commitment to safety and transparency.
The company has launched a new PR campaign, dubbed 'Open Lines,' featuring conversations about its reputation for wildfire safety in attempts to regain consumer trust.
Despite its bankruptcy following devastating wildfires, PG&E continues to impose rate hikes on consumers, leaving their utility bills among the highest in the nation.
PG&E's promise to underground power lines has been met with skepticism, as recent projects have ended up exposing new utility poles and power lines.
Residents express deep mistrust, labeling PG&E's undergrounding project as inadequate and reflection of a company more focused on cost than true safety measures.
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