Braden reflects, "Abercrombie in the mid-aughts was a hypersexualized environment... an all-out assault on the senses: thumping club music, moody lighting and sickeningly sweet perfume."
Braden expressed confusion, saying, "I was like, What does this have to do with anything?' Quite a lot, in fact: Braden's responsibilities... included standing outside Abercrombie, beckoning shoppers inside with his washboard abs and megawatt smile."
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