The Maison Margiela show captured global attention due to its innovative glass skin makeup by Pat McGrath, transforming models into ethereal beings inspired by the late 1800s Belle Époque. Creative Director John Galliano and McGrath envisioned a look reminiscent of porcelain dolls, leading to a viral trend on social media platforms like TikTok and Instagram. In response, McGrath developed Skin Fetish: Glass 001 Artistry Mask, a product featuring skin-friendly ingredients for consumers to recreate this high-fashion aesthetic at home, emphasizing careful application for optimal results.
It began with a conversation with John [Galliano] about the Seine in Paris, under moonlight... We wanted to create something that had never been seen before.
I like to apply the mask in thin, even layers across clean dry skin with a taper brush with soft bristles.
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