Ole Miss built a $10M roster to reach the 12-team Playoff. With 2 losses, now what?
Briefly

The disappointment echoed through the Ole Miss locker room as quarterback Jaxson Dart and coach Lane Kiffin expressed disbelief about the team’s unexpected overtime loss to LSU. Dart's inquiry reflected the team's mindset—how could they lose when victory seemed within reach? Kiffin echoed this sentiment, highlighting the team’s desire to succeed. Despite the loss, the program remains focused on its ambitions, invested strategically in building a competitive roster.
Walker Jones, the executive director of The Grove Collective, shared the collective's vision. With over $10 million invested in talent acquisition and roster building, he underscored the program's commitment to competing. This investment places them among the top SEC programs, aimed at making a significant playoff run. However, despite the setbacks, Jones and Ole Miss continue to pursue their goal, illustrating the challenges of collegiate football amidst the changing landscape of NIL deals.
Read at www.nytimes.com
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