The National Women's Soccer League expansion team in Boston apologized for a marketing campaign that inadvertently offended the transgender community, acknowledging it missed the mark.
In an attempt to create a bold brand launch, the team stated, 'We fully acknowledge that the content of the campaign did not reflect the safe and welcoming environment we strive for.'
Seattle midfielder Quinn, identifying as transgender and nonbinary, expressed criticism saying, 'Feels transphobic. Yikes.' highlighting the negative reception from the community.
The team concluded its statement by affirming their commitment, stating, 'We are proud to be part of the most inclusive sports league in the world.'
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