Birkenstock's legal action stems from its belief that its recognizable styles, such as the Arizona and Gizeh, transcend mere footwear and embody applied art.
The lawsuit against Tchibo exemplifies how competitors threaten Birkenstock’s hard-earned reputation and the exclusivity its loyal customers value.
In 2021, Birkenstock's partnership with L Catterton, valued at nearly $4 billion, signifies the brand's cultural significance and ongoing market growth.
With a staggering 19% sales increase in early 2024 and 57% name recognition among US consumers, Birkenstock demonstrates its formidable presence in the footwear market.
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