Nike's bold venture into the digital realm with RTFKT was once viewed as forward-thinking, but has now been deemed unsustainable in a shifting Web 3 landscape.
The decision to phase out RTFKT highlights the pitfalls of corporate short-sightedness; companies often eliminate innovation during challenging financial periods, overlooking potential long-term benefits.
RTFKT served as a compelling glimpse into Nike's future and the broader fashion industry's direction, but factors like poor sales and leadership changes have curtailed this vision.
Ultimately, Nike's experience with RTFKT illustrates a common corporate dilemma: the struggle between immediate financial pressures and the necessity for innovation in a rapidly evolving market.
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