"We're not calling it a game console; we call it an active-play system." - David Lee, CEO of Nex, emphasizing the focus on physical engagement rather than traditional gaming.
"We sold out on Amazon in the morning of Black Friday," Lee said, highlighting the strong initial response and demand during the holiday season.
Parents are increasingly worried about their kids' screen time, with the 'Anxious Generation' emphasizing the concerns around children becoming too reliant on devices.
Nex Playground has the momentum to break through as a hit toy, selling 100,000 units since its late 2023 launch, showcasing its popularity among families.
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