New Zealand's new tourism campaign, titled 'Everyone Must Go,' is facing significant criticism from residents who find it tone deaf, especially as many New Zealanders are leaving the country amidst economic concerns. The 500,000 NZD initiative aims to attract visitors from Australia, the nation's largest tourism market, yet the slogan has sparked mockery, likened to a clearance sale. Critics highlight the irony of promoting tourism while citizens leave due to high living costs. The campaign aims to revitalize tourism, which is struggling post-COVID-19, with visitor arrivals still below pre-pandemic levels.
I think 'Everyone Must Go' might refer to the need for toilets in some of our high-tourist spots. I mean, the queues are ridiculous.
What this Tourism New Zealand campaign says to our Aussie mates is that we're open for business, there are some great deals on, and we'd love to see you soon.
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