Netflix has announced price increases for its subscription plans in the US, Canada, Portugal, and Argentina, affecting both its ad-supported and ad-free tiers. The prices for the ad-supported plan will rise from $6.99 to $7.99, while the standard ad-free tier increases from $15.49 to $17.99. The premium tier price will go from $22.99 to $24.99. The company justifies these hikes by stating they plan to reinvest in programming to improve service and content offerings, following a record addition of 19 million subscribers in the last quarter of 2024.
As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix.
Netflix ended the last quarter of 2024 with a strong slate of content, with the company saying it added 19 million new subscribers, the most in its history.
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