Mys is deeply rooted in Swedish culture and transcends mere coziness, embodying a lifestyle choice that emphasizes comfort, contentment, and the integration of self-care rituals.
"In Sweden, sleeping is a quality of life. So if you're sleeping more, that actually means that you have a more balanced life. It's been something people are striving for."
Creating rituals at home is central to the concept of mys, inviting individuals to find comfort through thoughtful design choices in their personal spaces.
Mys isn't limited to the winter months. It's a year-round philosophy that encourages embracing slow living and prioritizing rest for overall well-being.
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