Will.i.am describes creativity as an intrinsic part of existence, stating, "When you are it, it is you. You don't have to relate to it. It is your being." This perspective emphasizes that creativity is not a separate act but a fundamental aspect of who we are.
He challenges conventional notions of writer's block, asserting, "The whole concept of writer's block-I don't know what that means. You can't come up with ideas? Then you're thinking too much. You’re not being, you’re not flowing." This highlights his belief in the importance of being present and flowing naturally.
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