This year, I was surprised to find some old names among her gift ideas, like items from brands that have recently done well with young people.
Piper Sandler got input from over 13,000 teens in the US for its semi-annual Generation Z survey published in October, revealing that Nike was teens' favorite brand.
From TikTok to the classroom, my sister said her inspiration comes from both online and offline places, showing how interconnected youth culture is.
Honorable mentions from her list include Robux for Roblox and luxury beauty products from Dior, indicating varied interests among Gen Alpha.
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