A spokesman for Musgraves confirmed that "these products are no longer available to our store network," indicating a significant business response following McGregor's legal struggles.
The developers of the "Hitman" game series, IO Interactive, stated that "in light of the recent court ruling," they will "cease collaboration with the athlete, effective immediately" to underscore the case's seriousness.
After the court ruling, Rachel Morrogh of the Dublin Rape Crisis Centre noted that there had been, "a strong effect across Irish society," with calls to the helpline nearly doubling.
With mounting public criticism over their association with McGregor, companies like Barry Group have opted to withdraw brands like Proper Twelve and Forged Stout from their outlets.
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