The article highlights the emerging trend of multigen megatrips, where families spanning multiple generations travel together in search of shared experiences. This shift is driven by a post-pandemic desire for connection and adventure, as individuals prioritize spending time with loved ones over material possessions. Bookings for trips catering to diverse age groups have surged, with destinations like Portugal, France, South Africa, and Greece leading the way. Luxury travel agents report growing popularity for unique experiences, such as private boats or exclusive-use accommodations, emphasizing the importance of fun, energetic activities.
The idea of a holiday that suits all ages is a response to the pandemic's restrictions, with bookings for multigen megatrips doubling from 2021 to 2023.
We are seeing the need for bonding and reconnection while travelling together. Families are choosing fun challenges and exciting activities to make their holidays memorable.
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