Whether it's extending your trip to capture the lavender fields in full bloom under the blue sky, or fully enjoying the powder snow at Furano Ski Resort, a stay in an entire rental cottage is perfect for experiencing a lifestyle-like trip that hotels alone cannot provide. In a private space, you can cook your own meals and spend your time freely, creating a special travel experience.
Though a piece of our hearts will always belong in the "Ahh! Adulting!" era, these days, us millennials are the ones traveling with young kids. That shift has redirected vacations from the overstimulation of our hustle-culture years toward something more intentional, prioritizing presence and connection with loved ones. And the data backs it up. Hilton's 2026 Trends Report surveyed 14,000 travelers across 14 countries, and this year's data sends a clear message: vacationers want their time off to feel meaningful.
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