The article highlights the unique political communication strategy of Mexico’s left-wing Morena party, particularly under former president Andrés Manuel López Obrador, whose daily press conferences created unmediated dialogue with citizens. Claudia Sheinbaum, the current president, continues this legacy to further reach out to the public, especially the working class. The discussion, featuring political strategist Ezra Alcázar and historian Alex González Ormerod, emphasizes how this approach has helped bypass hostile media environments and built a trustful rapport with voters, thus solidifying a populist agenda that disrupts traditional political dynamics.
López Obrador’s daily press conferences redefined political communication in Mexico, creating a direct dialogue with voters that bypassed traditional, often hostile, media channels.
Claudia Sheinbaum continues the mañaneras, fostering trust among working-class citizens and redefining the political landscape through a populist agenda.
The embrace of direct communication strategies has allowed Morena to build a loyal following among voters dissatisfied with conventional media narratives.
By prioritizing transparency and accountability, the Morena party has effectively reshaped the political discourse in Mexico, challenging the status quo and establishing a new norm.
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