Microsoft is testing bolding sponsored labels in Bing Search results to enhance visibility, addressing concerns that their current labels are hard to see. This change follows a recent label update from 'ad' to 'sponsored'.
Bing's sponsored labels have previously been criticized for blending in with organic results, making them difficult for users to identify. The new bolding aims to improve this visibility issue.
Sachin Patel highlighted on X that Bing is experimenting with bolding the sponsored labels, suggesting it could make a significant difference in user experience and ad recognition.
Historically, Bing has struggled with ad label visibility, even testing misleading ad formats. The current testing addresses these issues to improve transparency for users.
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