Meta's Reality Labs division surpassed its 2024 sales and user targets with a notable 40% year-over-year sales increase according to CTO Andrew Bosworth's internal memo. The success is attributed primarily to the strong performance of its wearables and the Quest brand. The memo also highlights the app Horizon, critical for Quest VR setups, which became the top free app on Apple’s App Store during the holidays. Despite ongoing scrutiny over substantial losses exceeding $50 billion since 2020, Meta remains committed to investing heavily in Reality Labs as part of its long-term strategy for growth.
Meta's Reality Labs beat nearly all its sales and user targets for 2024, growing sales by 40% YoY and positioning for greatness in 2025.
Bosworth noted massive sales growth in wearables and that the Quest brand has never been stronger, highlighting strong performance during the holiday season.
Despite substantial losses in augmented reality investments since 2020, Meta plans to invest significantly in Reality Labs as a strategic priority.
The Horizon app, crucial for Quest VR headsets, topped the free app charts in the US and UK, indicating notable holiday demand.
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