Meta is reintroducing facial recognition to combat celebrity scam ads on Facebook and Instagram, addressing the misuse of public figures' images for fraudulent activities.
The company aims to enhance its existing scam detection system; when an ad featuring a celebrity image is flagged, facial recognition will compare it to profile pictures.
Meta promises to delete any facial data created for ad comparison after use, ensuring no long-term retention and avoiding previous backlash against facial recognition.
Initial tests with select celebrities have shown positive results; Meta plans to expand the program while allowing public figures to opt-out at any time.
Collection
[
|
...
]