"Spending 5 bucks to become a millionaire or billionaire, that's pretty good," said Joshua Johnston, director of the Washington Lottery, highlighting gameplay confidence despite price increases.
The goal is to increase revenue and provide more money to state lotteries, which in turn spend it on a variety of government services, ensuring benefits reach the community.
Lottery officials hope that by increasing ticket revenue and changing the odds from 1 in 302.6 million to something more favorable, player engagement will rise.
With fewer people buying tickets and jackpots needing to be exceptionally high to entice purchases, Mega Millions adapts its approach to remain relevant and appealing.
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